Marketing with Personalized USB Drives
Gaining an edge in marketing requires that you get creative and place the customer experience above all else. Reaching out to customers with a variety of marketing tools is a necessity, and taking a creative approach can set you apart from your competitors.
Consider providing your customers with something useful, something tangible that puts your brand in front of them on a regular basis. Product giveaways, for example, nearly always beat the return on investment of even lucrative Facebook ads. A product a customer can hold in their hand is a way to positively engage with them and create positive brand association.
Promote with Innovation and Design
Consider a USB drive. USB drives are available in a variety of shapes and designs. You can purchase personalized USB drives with swing covers that are very standard, or USB drives incorporated into ink pens, bracelets, keychains, lanyards, carbiners, and credit card style that fits neatly into a wallet. Any of these styles of USB drives lends itself nicely to custom design with your company logo and contact information.
If you want to get really creative with it, we have specially designed USB drives shaped into unique designs such as chess pieces, lipstick cases, footballs, guitars, mini-barrels, tractor-trailers, airplanes, and more. Custom designs and colors are available. You can choose from a variety of materials, including plastic, metal, wood and cork, to name a few.
Whether you want to go with something standard imprinted with your company logo, or get really creative and do a special design that reflects a key aspect of your business, a USB drive is a fun, useful and creative marketing tool.
The Number One Product Promo Item
A study by BPMA Research shows that USB drives as a marketing tool are the most popular promotional item used today, as compared to other popular giveaways such as pens, electrical items, or mugs. USB drives were preferred by 21% of respondents, compared to 11% for electrical items, the next most popular category. 87% of respondents indicated they had held onto these promotional items for more than a year, and 30% held on to them for more than 4 years. Additionally, an astounding 97% said they did not forget the name of the company or product advertised.
That’s a lot of bang for your buck! How much do people love USB drives? There are more than a half trillion USB drives out there currently.
Adapting to the Digital Age
Let’s take a look at an example of a wedding photographer. For several years, he had presented his clients with a beautifully packaged DVD of their wedding photos. He packed the DVD in a metal tin printed with a carefully selected photo of the newly married couple. Inside was placed the DVD and printed inside the lid was his company logo and contact information. The package was wrapped up with a lovely bow, a business card was attached and this finished product was presented happily to clients. At the time the photographer introduced the DVD to his clients, the technology was still cutting edge, but as time wore on and technology continued to advance at a blinding pace, the photographer found the DVD no longer cut it. More and more in this digital age, his clients no longer even had DVD drives in their computers.
The photographer, wanting to stay ahead of the game, quickly realized a change to USB drives would keep his business relevant and thriving. Using just 30-40 USB drives a year, he ordered mostly 4 GB drives, some 8 GB drives, custom designed with his company logo. He presented the drives in small 3.5” gift boxes lined with fabric matching his company logo color, had his company logo and contact info printed inside the lid, and tied it all up with a bow and attached a business card.
He didn’t have to change his entire world. He just had to adapt with the times and recognize changing technology to stay competitive. He provided his customers with a service, but more than that, he presented the finished service in a way that was technologically savvy, useful to the customer, and allowed him to promote his brand.
Whether you’ve got a service that lends itself to sharing information via a USB drive, or merely want to use a personalized USB drive as a giveaway to keep your name in front of customers and potential customers, USB drives are a great option. You can purchase a small number, or purchase in bulk. USB drives are available in a variety of sizes and price points, with something available to fit nearly every